Having built and sold my own startup, led teams at tech giants you know, and transformed operations across multiple industries, I bring battle-tested expertise that most business coaches simply don't have. My unique journey gives me perspective from both sides of the table—exactly what you need by your side to transform your talent into a thriving business.
Why I Do This
I've seen firsthand how skilled practitioners struggle with the business side of things. You didn't spend years mastering your craft only to have administrative tasks and client acquisition challenges drain your passion and limit your growth.
That's why I'm passionate about helping talented local business owners build operations that support their expertise rather than distract from it. When you can focus on what you do best while your business runs smoothly in the background, everyone wins—you, your clients, and our community.
My Experience
My journey spans both entrepreneurship and corporate leadership:
- Startup Experience: Built and sold my own startup, giving me firsthand understanding of the business challenges you face
- Tech Leadership: Led teams at major tech companies, where I gained valuable insights into scalable growth strategies
- Cross-Industry Expertise: Transformed operations across diverse industries, including technology, retail, and professional services
- Technical Background: As a software engineer, I understand how to leverage technology to create efficient, automated systems
- Growth Specialist: Developed customer acquisition strategies that don't rely on expensive advertising or constant attention
This diverse background allows me to see opportunities others miss and implement solutions that actually work for your unique situation.
My Philosophy
I believe that running a business should enhance your expertise, not compete with it. My coaching focuses on three key areas:
- Simplifying operations so you spend less time on administration and more time on your craft
- Creating sustainable growth through strategic partnerships and client relationships rather than expensive advertising
- Building scalable systems that allow your business to grow without demanding more of your time
Unlike traditional business coaches who offer generic advice, I take a hands-on approach—watching how you operate, identifying friction points, and implementing practical solutions that make a real difference in your daily operations and long-term growth.
More About Me
I'm a 3x college dropout with more drive, tenacity, and passion than most—which is probably clear since I've worked in leadership at companies like Snapchat and General Mills [without a college degree]. I reside in the China Spring area of Waco, TX, with my husband, Jeff, and our four children, ranging from sixteen to two. We raise a few milk and beef cows to provide for our family and, usually, others, too.
When I'm not helping businesses improve and grow, I'm passionate about supporting our local community and advocating for raw milk. I also enjoy rollerblading, swimming, shooting archery, writing code, making cheese, being outdoors, playing in the rain, and everything in between.
You can learn more about me on LinkedIn or at tessakriesel.com. I've worked with companies you may know, such as Snapchat, Twitter, Google, Microsoft, General Mills, Red Bull, Caribou Coffee, and Tim Hortons.