If you've ever hired a business coach—or even considered it—you've probably encountered the same frustrating pattern. Big promises, generic advice, and then... you're left to figure out the implementation on your own.
It's not just you. Most business coaching fails to deliver meaningful results for talented experts and skilled practitioners. Through my experience in the tech industry, leading teams at major companies, and building my own startup, I've seen firsthand why traditional business coaching often falls short. This insight has led me to develop a fundamentally different approach that actually works.
The Broken Business Coaching Model
All Strategy, No Implementation
The typical business coach is great at telling you what to do: "You need better systems!" "Start email marketing!" "Build a referral program!" But when it comes to how to actually make these changes in your already-busy day-to-day operations? You're on your own.
For skilled practitioners already stretched thin between serving clients and handling operations tasks, this creates an impossible situation. You're paying for advice you don't have time to implement.
Generic Solutions for Unique Businesses
Many business coaches apply one-size-fits-all frameworks regardless of your industry, expertise, or specific challenges. They've never run a veterinary practice, managed a contractor business, or built systems for an agricultural service provider—yet they'll prescribe the same "proven system" to all three.
This cookie-cutter approach ignores the nuances of your expertise and the unique challenges of your specific market in Waco.
Theory Without Practical Experience
Too many coaches have never actually built and run a successful business themselves. They've studied business theories and can quote all the popular business books, but they lack the battle-tested experience of navigating real-world business challenges.
Without this practical experience, their advice often fails when confronted with the messy reality of daily business operations.
Misaligned Incentives
Traditional coaching models often incentivize long-term dependency rather than rapid results. The longer you stay stuck, the longer you keep paying for coaching. This creates a subtle disincentive for coaches to solve your problems quickly and effectively.
No Accountability for Results
Most importantly, traditional business coaches rarely guarantee results or put their compensation at risk. They get paid whether their advice works or not, shifting all the risk to you—the business owner who's already stretched thin.
The Waco Coach Difference: Implementation-First Coaching
At Waco Coach, I've built an entirely different model based on what actually works for skilled experts who want to transform their expertise into thriving businesses.
We Implement, You Focus on Your Craft
Instead of just giving advice, I roll up my sleeves and implement solutions for you. From setting up automation systems to creating client acquisition processes, I handle the technical aspects so you can focus on what you do best—your craft.
Real example: When helping a cattle AI technician launch his business, I didn't just suggest he build a website—I built one that ranked #1 on Google searches. I didn't just recommend appointment scheduling—I implemented a system that automatically calculated timing between appointments based on drive distances.
Solutions Tailored to Your Specific Expertise
Having worked across multiple industries—from technology and retail to professional services and agriculture—I understand that a veterinary practice has fundamentally different operations than a contracting business. I take the time to understand your specific expertise and challenges before designing solutions.
My approach starts with observing your current operations, identifying friction points specific to your business, and then creating customized systems that address your unique needs.
Battle-Tested Experience, Not Just Theory
I've built and sold my own startup and led teams at major tech companies. This gives me practical insights that most business coaches simply don't have. I understand the real-world challenges of managing operations, acquiring clients, and scaling a business because I've lived them.
When I suggest a solution, it's because I've seen it work in practice, not just in theory.
Results-Based Partnerships
Our incentives are completely aligned with yours. I guarantee a return on your investment through increased revenue, reduced operational costs, and significant time savings. If you don't see clear results, I continue working at no additional cost until you do.
This guarantee fundamentally changes the coaching relationship from "pay for advice" to "pay for results."
Minimal Time Investment Required
I understand you're already juggling too much. That's why my process is designed to respect your time while delivering maximum results:
- During discovery, I do most of the heavy lifting, requiring only 2-3 hours of your time spread across 1-2 weeks
- During implementation, you'll spend just 1-2 hours per week, primarily in review and feedback sessions
- For ongoing optimization, most clients need only 30-60 minutes per week
This streamlined approach allows you to see significant business improvements without adding to your already full plate.
From Chaos to Clarity: The Transformation
The result of this different approach? Businesses that actually transform.
Like the cattle AI technician who launched with so many clients he asked me to "turn the marketing off." Or the local service provider who now spends 75% less time on administration and twice as much time on their expertise. Or the skilled tradesperson who finally has predictable revenue without the feast-or-famine cycle.
These aren't just businesses with new ideas or strategies—they're businesses with new operations, new systems, and new results.
Is This Approach Right For You?
The Waco Coach approach works best for:
- Talented experts who excel at their craft but struggle with business operations
- Business owners looking for implementation, not just advice
- Practitioners who want to focus on their expertise while their business runs smoothly in the background
- Service providers seeking consistent client flow and predictable income
- Local business owners in Waco and surrounding areas who want customized solutions, not generic advice
If that sounds like you, let's talk. I offer a free 30-minute strategic consultation to understand your business challenges and determine if we're a good fit.
No preparation needed—just come ready to share your current situation and goals. Together, we'll transform your expertise into a thriving business that works for you, not the other way around.
Book Your Free Strategic Consultation →
Tessa Kriesel is a business operations and growth strategist who helps talented experts transform chaos into clarity. With experience building and selling her own startup, leading teams at major tech and Fortune 500 companies, and transforming operations across multiple industries, she brings battle-tested expertise to local businesses in Waco, TX.